Common communities focus on content and building connections.
Customer Cults focus on the collective and building belonging to the tribe.
When someone joins a community, they're buying into information and ideas to solve a personal or business problem.
When someone joins a Customer Cult, they're buying into a group identity and a collective mission to solve an existential need.
Theirs is built for buyers.
Ours is built for buy-in.
We don't just hope our members want to engage with others...
We leverage psychological principles to influence their behaviour to keep them coming back for more...
Like "identity indoctrination" to make them feel like they're "one of us"...
Or "shared rituals" that trigger engagement...
And "similarity signals" that activate mirror neurons to intensify their connection to the tribe.
Humans are algorithms...
And you can use these psychological frameworks to manufacture belonging so losing access to your community would feel like losing a piece of themselves.