How We Create Communities That Customers WANT To Belong To...

We stole psychological secrets from cults, cult brands, and buyer psychology to learn the dark arts of customer seduction.
These secrets will show you how to subconsciously seduce your customers into buying and buying-in so they engage, get results, and stick around for life.
We spent over a decade in digital marketing trying to crack the code on customer attraction...
And we learned the hard way that the secret to attracting customers isn't found at the bottom of another funnel or marketing tactic.

We tried them all.

So when we got fired from our biggest client, losing 90% of our monthly revenue in our marketing agency,

We had a rock bottom realization that we can't keep trying to get better at marketing.

We needed to figure out how to make our clients more marketable. 
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix

While marketing changes every day, 

there’s one thing that never does...

The brain inside the buyer. 
If we could figure what makes humans want to buy, 

we can make them want to buy from us. 
If we could figure what makes humans want to buy, 

we can make them want to buy from us. 
HERE'S WHAT WE FOUND:
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix
Humans aren't wired to buy,

but they are wired to belong. 
We found the secret to customer attraction lies within your customer's survival instincts. 

Humans are soft and fragile little snowflakes, but we've survived as a species this long because of our primal social skills that allow us to connect with others for safety in numbers. 

While your customers don't live in "tribes" anymore to survive...

These "tribal instincts" still run the show, controlling what your customers buy and who they buy from. 

And studies have proven that marketers and creators can leverage this "tribal psychology" to make customers want to buy from us.    
We're lazy marketers. 
The best way to attract customers is to be more attractive to customers. 

So we found 27 science-backed secrets that leverage this "tribal psychology" to seduce the subconscious mind inside our customer so they want to buy and buy-in for life. 

Because we don't want to attract customers who buy once.

We want customers who want to pay and stay for life so we don't have to constantly hustle for sales.
Discover the 27 science-backed secrets to "brandwash" customers into buying from you...
If your customers are human, this can work for you to get more sales.
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix
Skeptical?
You should be!
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix
But this is what happened when we implemented these "Brandwashing Secrets" with Funk Roberts:
Funk is a fitness influencer who is really good at creating new programs that sound cool and get results...

He's a really good content creator with over 700k Youtube subscribers and a massive email list...   

But he wasn't good at creating a membership that customers wanted to pay for each month. 
  
The cancellations and refunds got so bad that he had to shut down his membership... 
*One of Funk's many "Dispute letters" from his credit card processor
So we convinced him to let us have a crack at it.

We flew to Toronto and spent 8 hours in a boardroom mapping out how we would rebuild his membership with these 27 "Brandwashing Secrets". 


Then we re-launched to the same list...
But this time...

People wanted to pay. (700 people joined our first challenge)

The members actually engaged in the community all on their own so we didn't have post or prod. 

They wanted to buy lifetime access (and brag to other members about their new LIFER status). 

They gave us testimonials and referrals to attract more of the right customers. 

They started meeting up offline. 

They even got tattoos. 

And it has become a full on Customer Cult.
And we turned his failed fitness membership site into $1.2M in 18 months.
After flying home from FHL to receive our 2 Comma Club Award, 

Funk told us we have to share the secrets that turned around his business with other brands and marketers.

He actually said,

"Every CEO in the world needs this"
 Maybe.

We designed this for ourselves so we had a reliable system for our own clients to make their brands and products more marketable. 

But anyone who sells a product can implement most of these secrets into their business to attract better customers who want to pay and stay and tell their friends.  

It doesn't matter what you sell (we've proven that the product doesn't matter), if you implement even a fraction of these secrets you'll be noticeably better off than your competition.
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix
But this is what happened when we implemented these "Brandwashing Secrets" with Funk Roberts:
Funk is a fitness influencer who is really good at creating new programs that sound cool and get results...

He's a really good content creator with over 700k Youtube subscribers and a massive email list...   

But he wasn't good at creating a membership that customers wanted to pay for each month. 
  
The cancellations and refunds got so bad that he had to shut down his membership... 
*One of Funk's many "Dispute letters" from his credit card processor
So we convinced him to let us have a crack at it.

We flew to Toronto and spent 8 hours in a boardroom mapping out how we would rebuild his membership with these 27 "Brandwashing Secrets". 

Then we re-launched to his list...
But this time...

People wanted to pay (700 people joined our first challenge).

The members actually engaged in the community all on their own so we didn't have post or prod. 

They wanted to buy lifetime access (and brag to other members about their new LIFER status). 

They gave us testimonials and referrals to attract more of the right customers. 

They started meeting up offline. 

They even got tattoos... 
It's become a full-on
Customer Cult...
And we turned his failed fitness membership site into $1.2M in 18 months.
After flying home from FHL to receive our 2 Comma Club Award, 

Funk told us we have to share the secrets that turned around his business with other brands and marketers.

He actually said,

"Every CEO in the world needs this"
 Maybe.

We designed this for ourselves so we had a reliable system for our own clients to make their brands and products more marketable. 

But anyone who sells a product can implement most of these secrets into their business to attract better customers who want to pay and stay and tell their friends.  

It doesn't matter what you sell (we've proven that the product doesn't matter), if you implement even a fraction of these secrets you'll be noticeably better off than your competition.
Then we documented it into a
"Brandwashing Playbook"
Then we documented these secrets into our 
"Cult Creator Playbook"
INTRODUCING...
27 Brandwashing Secrets
sCIENCE-BACKED psychological SECRETS to SEDUCE THE SUBCONSCIOUS SO YOUR CUSTOMERS WANT TO JOIN, ENGAGE, AND STICK AROUND FOR LIFE.
Steal all our Cult Creator secrets for only $27
Build something your customers want to belong to. 
Curious what you'll find inside the book?
Curious what you'll find inside the book?
In just under 100 pages, you'll learn 27 different psychological secrets that are designed to change customer behaviour so they buy and buy-in for life. 

Each secret is backed up with stories and studies so you can understand how each secret works to get your customers drinking the Kool-Aid.

We organized these secrets into 3 different buckets so you know where to apply them in your business.

What Exactly IS the Customer Cult Black Book?

It’s the step by step process we used to create a million dollar membership that has insane engagement, crazy loyalty and stupid high retention.
It walks you through, in order, so any creator can build a digital program that can have them making sleep money while the brand builds psychological connection with your buyers. 

This is the exact playbook we use every time we work with a creator to build a course or membership.

Any creator has the power to build a customer cult these days.

Secrets #1 - #11

ATTRACTION SECRETS

Seduce the subconscious to get them to buy from you over the competition.

The first 11 attraction secrets will help you get the subconscious attention and attraction from the *right customers*, and repel the outsiders who don't belong. 
Secrets #12 - #18

ENGAGEMENT SECRETS

You're only as good as the results you can get your customers, but people suck at following through, so we need to manipulate customers to get out of their own way. 

These 6 engagement secrets will show you how to indoctrinate new customers into taking the actions that will get marketable results and referrals that you can use to attract more of the right customers.

Secrets #18 - #27

RETENTION SECRETS

We want customers who want to pay and stay for life...  

The last 10 retention secrets are designed to create more neuropathways in our customer's minds that chemically connect them to your brand and each other so they never want to leave. 

Don't be another ME TOO brand.
Become a cult brand.

"These secrets have grown my membership to $124,282 and counting"
Steal These 27 Brandwashing Secrets
To CREATE A customer cult
FOR JUST $1 PER SECRET
Normally $99
Now, one payment of $27
One time payment, in USD, and it's yours for life. 
& GET THESE BONUSES:
You'll get access right away to the vault that has the 97 page digital book
along with a template to use to get deadly clear on the brand with our million dollar messaging, &  the 15 min training on how to implement the framework,
so you can build million dollar cult brands by the beach.
BUT WAIT! THERE'S MORE!!

GET THESE FREE BONUSES WHEN YOU DOWNLOAD THE BOOK TODAY:
1. THE 7 FIGURE CASE STUDY
The Million Dollar Rebrand
Follow along with this case study to see exactly how we implemented each one of the 27 secrets to turn Funk Roberts’ failing fitness membership into a 7-figure Brotherhood in 2 years.

So you can easily apply this to your (or your client's) brand.
1. THE CULT BRAND CODE
The 6-Part Cult Brand Code Training
(Video Walkthrough)
Love frameworks?

Get our 15-minute video training on the framework we use to build the foundation of every Cult Brand.

When you’re solid on these 6 fundamental brand elements, you can seduce the subconscious and penetrate any niche!
2. THE BRAND DESIGN SEDUCTION MODEL
Fill-In-The-Blank Framework  
Get a copy of the visual framework you can use when building a new product, starting a new business, or rebranding your current business so you know it'll seduce the subconscious.

All available in the Customer Cult Vault .
Get forever access for just $27.
Not convinced yet?
Here's What You'll Discover Inside Brandwashing Secrets:
Secrets to  attract  more customers...
  • Secret #1 - How to release "feel good hormones" in your marketing so people feel an instant connection to you and your brand. 
  • Secret #2 - Did you know people subconsciously decide to buy from you or not within the first 50 milliseconds! We’ll show you how to bypass their mental firewall by speaking their subconscious language so you can get attention and sales. 
  • Secret #5 - This simple, psychological trick can help your brand create an instant bond with strangers on the internet, despite what you're selling. 
  • Secret #7 - 58% of customers will avoid you without this little-known secret; a marketer's wet dream for converting consumers into cult members who pay and stay and tell their friends.    
  • Secret #9 - This is how to differentiate yourself from everyone else in the market so you can dominate your corner of the internet.
Secrets to  influence  and  control  your customers...
  • Secret #12 - How to evoke the most powerful human emotion that can influence your customers to take action, get results, and provide social proof to attract more of the right customers. 
  • Secret #13 - By implementing this secret, you can immediately influence customer behaviour with what psychologists call a "frame of orientation" - which satisfies the core human need for order and direction. 
  • Secret #15 - Leverage the "goal-gradient effect" to increase momentum and motivation so your customers stay engaged with your product and community and become more deeply indoctrinated into your brand.   
  • Secret #16 - Billionaire Charlie Munger says this secret is the most powerful force in the universe to control human behaviour. 
Secrets to  retain  your customers for life...
  • Secret #20 - This secret will help unify your members, create a deeper connection toward each other, and increase satisfaction in the product/program. This is what turned Oreo into a cult brand, and researches found people are willing to pay up to 74% more for products that implement this secret. 
  • Secret #21 - Leverage the brain's "mirror neurons" to increase chemistry and connection with your members at scale. Servers who implement this secret increased their tip by 70%! 
  • Secret #22 - Intensify the "us vs. them" mentality so members feel a deeper sense of pride, unity, and self-esteem by belonging to your brand community. 
  • Secret #24 - By adding this to your business, you can unlock new revenue streams, increase word-of-mouth referrals, and intensify your member's sense of belonging so they never want to leave. 
  • Secret #26 - Implementing this secret is illegal in some countries because it's so damn addictive!
  • Secret #27 - This is the core human need that most humans are deprived of, and brands who can satisfy this for their members will have customers for life.  
and other  fun stuff  like...
  • Tactics the U.S. Government uses to unify strangers and earn their trust. 
  • The 3-part “Hope Slope” to convert strangers into customers. 
  • How to create “dopamine triggers” and other addiction principles to encourage people to use your products.
  • The power of status to create free community managers, brand ambassadors, and high-ticket clients. 
  • Leverage the human need for self-expression to sell them more stuff!
  • The social proof system that can increase conversion rates by 58% and generate 62% more in revenue. 

Ready to learn these customer seduction secrets?

Get Instant Access To 27 Brandwashing Secrets Today
Here's what others have said about the book...
This is what others have said about this book...
STEAL OUR CULT CREATOR PLAYBOOK...
27 Brandwashing Secrets
sCIENCE-BACKED psychological SECRETS to SEDUCE THE SUBCONSCIOUS SO YOUR CUSTOMERS WANT TO PAY AND STAY FOR LIFE.
Steal all our secrets for only $27
Make your customers choose you.  

Money Back Guarantee, of course. 

We understand you might have plenty of excuses to not read or implement these 27 secrets...

•  You might think it's going to take too much time to manage some of these ideas. 

•  You might think you're not creative enough to fit these to your business.

•  You might think your audience is too small to make it work.

•   You might think this won't work with your business model.  

And if that's true for you, then we won't try to convince you otherwise. 

It will take some time and creative energy to implement these secrets into your business. 

But those who are willing to put in some effort now will be rewarded with a loyal community of customers who will help their business grow from the inside out. 

So whatever your reason for wanting your $27 back, no worries amigo. 

We'll push that refund button with no questions asked. 

Because we'll be just fine with the handful of customers who are ready to attract and nurture their forever fans. 
TL;DR: 
Marketing is hard. 

We tried to be a marketing agency, but all the "modern marketing tactics" didn't fix the core problem. 

Turns out our clients were missing tons of psychological "attraction factors" that made it really hard to sell their stuff. 

We decided it's better to learn how to make our client's brands and products more marketable than how we can get better at marketing. 

So we discovered 27 different "neurosuasion secrets" that we applied to a failing fitness membership to turn it into a 7-figure brotherhood. 

Now we're sharing those secrets with marketers and business owners who want to understand the brain of the buyer and how to create a business that customers want to buy from. 

We call it "Brandwashing" because we are tapping into the subconscious brain to attract, control, and retain customers. 

These are secrets we found from studying cults, cult brands, movements, and human psychology to create loyal customers. 

And a brand that's able to influence and control customer behaviour will never go starving. 

The result is a Customer Cult that can grow from the inside out, no matter what you sell or what the market is doing. 

Unlike marketing tactics that fizzle out, these neurosuasion secrets are timeless because the human brain hasn't changed much in forever. 

If your customers are human, this will work for you. 

We're just sharing what's possible when you understand that humans are algorithms, and when you understand the system you can win the game. 

Here's our philosophy: If you have the ability to change someone's life, it's your responsibility to do what you can to get them out of their own way. 

And the more lives you can change, the more money you can make, and everyone is a winner.

Happy days. 

Now smash that big yellow button and let's do the damn thing...  

TL;DR:

Humans are algorithms!

We've found you can hack into their psychology to make them want to buy from you, make them engage, and make them want to pay and stay for life.    

That's what these secrets will show you how to do. 

Mike & Rick Tielemans

Cult Creators

THE ADVENTURE TRULY BEGINS ONCE YOU GET THE SALE. 
The success of your product has to do with the entire experience from how you invite audience into your world, to delivery, to the meaning baked into using the product, and even the way it affects their identity.
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No bad days.
  Copyright 2025 | CULT CREATORS | TRIBE METHOD
 
No bad days.
  Copyright 2022 | BRFTBRNDS | CULT BRANDS 
No bad days.
  Copyright 2022 | BRFTBRNDS | CULT BRANDS 
No bad days.

  Copyright 2025 | CULT CREATORS | TRIBE METHOD

No bad days.

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