ehhh, Rick and Mike here.
It took us 7 years of studying cults, famous cult brands and human psychology...
but we cracked the code to building online products that people want throw their hard earned money at.
but we cracked the code to building online products that people want throw their hard earned money at.
and those who've implemented 'The Tribe Method' have found 2X conversions, insane engagement & silly high retention.
Here's the backstory...
This is our come up story.
We had no interest in getting a job growing up.
Hell, even after our mom saw a psychic who told her we were going to be
"suits not boots" we cried...
"suits not boots" we cried...
We didn't want to be "business men"
We didn't know what we wanted to be.
But in grade 10, we got pulled out of English class to go to a business conference with mom, we didn't pay attention until we learned how much dumb money he was making without alarm clocks, borders or business acumen.
Just digital marketing from the internet.
We were hooked.
We got into "Peak Potentials" when we were fresh out of highschool on a lucky streak,
and spent the next 3 years hitting as many conferences in L.A. as we could, drinking in nuggest from millionaires in the field.
and spent the next 3 years hitting as many conferences in L.A. as we could, drinking in nuggest from millionaires in the field.
We were good little students.
We kept chasing the dream for almost a decade.
Try one tactic and then pivoting...
We kept trying to get more clients cause we could have made more money getting a real job....
But we always had one foot on the brake cause we couldn't quite find our sweet spot for helping clients create predictable success...
We didn't have a SYSTEM for success and it was increasingly more frustrating.
It wasn't until we lost our main client (and 85% of monthly revenue) that we took a step back and realized we don't want to be "better marketers".
With everyone competing for attention so they can sell you their shit, trying to find the next tactic that will hold someone's attention started to feel like babysitting toddlers for a living.
Instead we wanted to figure out what makes brands and products
"more marketable" so that we don't have to work so damn hard every time.
"more marketable" so that we don't have to work so damn hard every time.
Because some brands out there don't have to try so damn hard.
We wanted to know what was the *thing* that makes people want to buy from one brand over another.
What creates brand preference and brand loyalty?
If we could crack that...
we don't have to work as hard to market these brands.
So we drained what's left of our bank account to hire a 7-figure funnel coach - this guy knows a formula for predictable success if he's done it SEVEN TIMES!
$13,000 later we get the chance to ask the million dollar question (literally)
"what seperates a million dollar funnel from the rest...?"
and here was the genius we waited so long for:
"Well bro, it really depends on who hires me...we just build the funnel."
He proceeded to tell us some businesses just have a better message...
and he just builds the webinar funnel.
Disappointed that there was no special sauce here...
we set out to find it ourselves...
We lived in cheap mexican hostels while we hunted for our framework...
We studied the 2 Comma Club award winners to message hack what they were doing and find the pattern overlaps.
We transcribed the words of the 7-figure video sales letters on Clickbank to see what they said, in what order, to encourage a frenzy of buyers from the internet.
We studied Cult Brands like Starbucks, Lululemon, Apple, Harley D... your usual suspects... we figured they all did something similar to achieve cult-like brand preference and loyalty.
We studied real cults to learn how seemingly normal people end up converting into a broke weirdo with a strange God.
We studied movements to learn how to make crowds of people sacrifice their own comforts to do something for the greater good.
We studied Psychology and why humans make decisions and what shapes human behaviour to understand why people buy...
But we learned a lot of interesting things about how people operate, how the brain is wired and how we can use that to manipulate people to buy and buy in...
We also learned that if you don't have a brand story, a mission for your people to join...
your customers will speak their own version for you (and it's usually not a good one).
your customers will speak their own version for you (and it's usually not a good one).
And the most important thing we learned....
is that if you build for the primal triggers of the brain...
mostly, a sense of belonging and a sense of identity,...
you can influence human behaviour and get buy in for lifeee.
is that if you build for the primal triggers of the brain...
mostly, a sense of belonging and a sense of identity,...
you can influence human behaviour and get buy in for lifeee.
A fitness trainer for men with an incredible story and lots of products, but there was no clear mission, he was just pushing products and building an audience...
He also had a hard time getting customers and getting engagement in his membership...
So as he was thinking about shutting down his membership, we said "oye, how bout you let us try implementing The Tribe Method, these psychological triggers we've been learning"
So as he was thinking about shutting down his membership, we said "oye, how bout you let us try implementing The Tribe Method, these psychological triggers we've been learning"
He agreed, and we flew to cold Toronto to spend 8 hours in a boardroom with him before the Christmas holidays.
We came in and applied the Tribe Method.
We first used the Tribe Map to create the blueprint for his product.
To figure WHO he was targetting, figure out WHERE he's taking his people and HOW they would get there.
Then we started to implement and rebuild his membership into the
"Over 40 Alpha" .
"Over 40 Alpha" .
We relaunched to the same list, and got 700 men to join this challenge.
We made $27,000 that week.
Then weeks later, we see a guy in the membership get the "Over 40 Brotherhood" tattooed to his forearm...
We counted the days and realized he's gone from BRAND NEW to BRANDED in just 112 days...
THAT'S when we knew we had something here.
but ultimately, it got us the ONE THING we aimed for in our 20's...
a 2 COMMA CLUB AWARD
a 2 COMMA CLUB AWARD
and most importantly...
it bought us a system we can use for every creator who has to sell themselves on the internet and wants to make more money with less hustle...
WANT CULT LIKE LOYALTY
FROM YOUR AUDIENCE?
FROM YOUR AUDIENCE?
This map below took us 7 years to put together.
When you align all 7 elements of Tribal Psychology...
you can create a product that not only gets people to buy...
But get them to continually buy in month after month.
Get them to drink the kool aid and bought in 'for life'.
Get them to drink the kool aid and bought in 'for life'.
THE TRIBE INVITE MAP
This is the customer cult blueprint.
Once you complete this map, you have everything you need to build your customer cult.
* how to communicate your genius to get more customers.
* how to create addictive products so they stay longer.
* how to rally your community so they pay month after month and buy everything you put out.
Once you complete this map, you have everything you need to build your customer cult.
* how to communicate your genius to get more customers.
* how to create addictive products so they stay longer.
* how to rally your community so they pay month after month and buy everything you put out.
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